Fruit World


“Soft fruit is our world”

Our aim is to be the market-leading soft fruit specialist by working with our customers and growers to enable consumers to enjoy the best quality soft fruit all year round.


Fruit World is the year-round logical link between producer and retailer.

We achieve this by offering maximum flexibility at no extra cost and by developing and maintaining healthy, long-term relationships with our producers and customers. We also ensure the highest food safety standards by strictly complying with and implementing food safety programmes.

Fruit World has set itself the goal of increasing consumption of soft fruit.

We do this by means of quality labels and brands and by working with producers and customers to achieve the best possible result.