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ICONS: premium brand for soft fruit

Some brands no longer require any introduction. BMW, Rolex, Louis Vuitton: all are names synonymous with prestige. Recently, fruit and vegetables also began boasting a premium brand: ICONS. This brand was introduced to make it easier to identify Fruit World’s high-end products.

The entire line of Fruit World Breda soft fruits in included in ICONS: strawberries, blueberries, raspberries, blackberries and red currants. To be eligible for this qualification, a product has to offer the best of the best. And not just in regard to the product’s flavour but also its colour and shape. The ICONS brand products are especially intended for caterers, the better supermarkets and cash-and-carry outlets. For Fruit World Breda, the introduction of the ICONS brand may be new but the company has been focusing on the absolute top segment for some time and knows all about what it takes to meet the highest standards.

Feedback on products
Each ICONS packaging includes a QR code that can be scanned with a smartphone: proof that we value the consumer’s opinion and take it very seriously. With this code, consumers can easily provide feedback about the product and find out more about it. A unique application of technology in the field of fresh produce!